SoFit learns your goals, your body, and your schedule — then plans and books the right workout classes for you. No app to download. Just a text away, like a friend in the group chat who happens to know every studio in Austin.
Six studio apps. A dozen schedules. A bad knee you have to remember. Traffic across town. The result is decision fatigue — so people just... skip.
people quit fitness apps within 3 months — friction and lack of guidance are the top reasons.
bookable studio locations in Austin alone, fragmented across a dozen incompatible booking systems.
of fitness subscriptions get cancelled every January. Motivation is hard; planning shouldn't be.
A conversation does it all — and SoFit remembers everything for next time.
Real product flow: onboarding → personalized recommendation & booking → proactive weekly planning.
Goals, body areas, injuries, favorite studios, how far you'll travel — in plain language.
SoFit weighs intensity, commute, schedule and past injuries to surface the 3 best classes.
One reply and you're in — plus a Sunday auto-plan for the week ahead, all remembered.
We mapped the landscape. Nobody owns the consumer concierge.
Every AI fitness tool today is a single-studio front-desk bot. None work for the member across studios.
ClassPass & Mindbody help you search — they don't know you, plan for you, or book proactively.
A cross-studio concierge with memory, over text. AI + messaging finally makes this possible — and it's unclaimed.
A dense, fitness-obsessed city is the perfect proving ground — 75+ studio brands, 100+ locations across every modality.
studio brands across 9 modalities
bookable locations in metro Austin
fitness booking software market
US corporate wellness market (2025)
Pilates, yoga, barre, HIIT, cycling, CrossFit, boxing, rowing & recovery — SoFit speaks all of them. South Lamar and the Domain corridor are the densest clusters and our wedge.
Studios run on a handful of booking platforms. We plug into the platforms, not 100 studios one by one.
Powers [solidcore] & Barry's — our flagships — plus barre3, Pvolve. One partnership unlocks dozens of locations.
The default for independent studios. Free developer sandbox means we can build the live integration today.
Modern self-serve APIs for newer studios — incremental coverage with minimal onboarding.
Built on a normalized model so every platform plugs in behind one interface — the same architecture ClassPass uses to span 100+ systems.
ClassPass is resented for cannibalizing studios' own members. SoFit makes money by sending studios new customers — everyone wins.
Studios pay $30–100 for a brand-new member worth $300+ in lifetime value. Our matching nails a newcomer's perfect first class — the highest-value, lowest-conflict revenue.
Free to start; premium unlocks waitlist sniping, weekly auto-planning and wearable sync. Keeps us aligned to the user — unbiased recommendations are the moat.
Sell SoFit as an employer benefit — Austin's tech employers are the beachhead. Employer-paid means churn disappears.
A simple secondary stream layered on from day one — 10–20% on bookings we drive.
Own demand in one city, then expand — consumer first, corporate second, new metros third.
Dominate one dense micro-market; prove booking volume & retention with real members.
Mariana Tek + Mindbody turn the prototype into live, city-wide inventory.
Lead-gen fees → premium subscriptions → Austin employers on corporate plans.
Every fitness city looks like Austin. Same platforms, same model, new map.
Working concierge you can text on WhatsApp right now.
Claude-powered chat that remembers preferences & injuries.
Curated studio catalog & recommendation engine, live on a database.
Built by a small team in days — cost-optimized and ready to extend.
We're building the front door to fitness — the friendly companion that turns "I should work out" into a booked class, for everyone, in every city.
Join us early →We're looking for early believers, advisors, and pilot studios in Austin.