SoFit is an AI fitness concierge people text to plan their week of classes. We send your studio brand-new members at your normal rates. No marketplace discounts. No cannibalization. You pay only when a new member signs up.
Quick estimate of incremental revenue SoFit could send your studio in a year.
Member value = whatever a new client typically spends with you per month (a 4-pack, an intro month, a membership — your call). Fee is a flat one-time charge when a brand-new client signs up; nothing recurring, nothing on existing members.
Log into your Mindbody (or Mariana Tek) admin → API integrations → paste our activation code. Same flow you'd use for any partner.
5 min, one timeWhen a SoFit user near you asks for, say, "back-friendly Pilates Thursday after 5," we surface your matching class — by name, time, location, with your instructor's bio. No discount applied. No "ClassPass user" label hiding their identity.
automaticThey book and pay at your normal rates through your existing booking flow. We charge you a one-time flat fee — only if they're someone who's never booked with you before.
when they convertClassPass works by buying your inventory at a discount and reselling it to their members. We work by sending you net-new customers. The difference shows up in your P&L.
ClassPass figures from public reporting and studio operator interviews; details vary by contract.
No. We only charge a fee when SoFit sends you a client who has never booked with your studio before. If a SoFit user is already your client, they book directly with you and we get nothing. That's the core of the model — we have to send you genuinely new business or we don't get paid.
Zero. No setup fee, no monthly fee, no minimums. You only pay the per-new-member fee when we actually deliver. We make money when you make money.
A flat ~$30 per net-new member for launch partners (likely settling $30–$50 as volume grows). For context: industry gym customer-acquisition cost runs $100–$300 per converted member. We're priced well under your CAC by design — if we ever weren't, you'd churn off and we'd be out of business.
Never. SoFit users see your classes at your regular prices and pay your booking flow directly. There is no SoFit pricing layer.
That's between you and them under your normal policies — we don't refund or chargeback. The fee is for the new-client acquisition, not the individual class.
Any time, instantly. Deactivate in your Mindbody/Mariana Tek dashboard and SoFit stops recommending you in seconds. You're not signing a contract.
About five minutes. You log into your booking platform's admin, navigate to API integrations, and paste our activation code. We don't need access to your member list, your billing, or your prices — just permission to read your public class schedule and route confirmed bookings back to you.
Launch-partner pricing locks for the first ~10 studios in Austin: a guaranteed flat $30/new-member fee, no rate changes ever. And as the only SoFit partner in your micro-market early on, every "Pilates near me" / "yoga in South Lamar" recommendation routes to you by default.
Launch-partner pricing, priority placement in your neighborhood, and direct access to the founder during onboarding.
Email Sofia →