Your next fitness class is one text away. SoFit is your AI concierge for boutique fitness in Austin — it learns your goals, your body, and your schedule, then finds the right class and books it for you. No app, no download, no scrolling through six studio apps to plan one week.
Six studio apps. A dozen schedules. A bad knee you have to remember. Traffic across town. The result is decision fatigue — so people just... skip.
of fitness app users stop opening them within 90 days. Motivation isn’t the problem — friction is. (JMIR Mhealth, 2021)
bookable studio locations in Austin alone — already mapped in the SoFit catalog. (SoFit DB)
incompatible booking platforms: Mindbody, Mariana Tek, WellnessLiving, Pike13, Glofox, Zen Planner, and many more.
apps today talk to all of them. People download six studio apps and only use two. SoFit replaces all of them with one text thread.
Before every class, SoFit sends the instructor a short brief on each student — injuries, focus areas, and any specific request for that day.
It’s the kind of personal touch the best studios used to deliver one student at a time. SoFit makes it work at full classes.
Member-level memory tied to specific instructors is unique to SoFit. Most existing tools treat each booking as anonymous; we treat it as part of an ongoing relationship.
We mapped the landscape. Nobody owns the consumer concierge.
Every AI fitness tool today is a single-studio front-desk bot. None work for the member across studios.
Existing tools help you search a catalog. They don't know you, plan for you, or book proactively.
A cross-studio concierge with memory, over text. AI + messaging finally makes this possible — and it's unclaimed.
Two-sided marketplaces lose when they chase users without supply. We picked the easy side first — independent studio owners want a lead-gen channel that respects their pricing and their member relationships.
What independent studios consistently tell us they want:
That’s exactly what we offer: studios set the rate for each class, $0 marketplace tax, switch off anytime, full member identity, plus instructor briefs as a layer on top. Free to try, free to leave.
Members are already primed to want this:
SoFit gives them an agent that books their week by text, with memory that compounds and instructor briefs that make every class feel custom. The longer they use us, the smarter we get. The harder we are to leave.
The order matters. We win because the supply side is already looking for us.
A dense, fitness-obsessed city is the perfect proving ground — 75+ studio brands, 100+ locations across every modality.
studio brands across 9 modalities
bookable locations in metro Austin
fitness booking software market
US corporate wellness market (2025)
Pilates, yoga, barre, HIIT, cycling, CrossFit, boxing, rowing & recovery — SoFit speaks all of them. South Lamar and the Domain corridor are the densest clusters and our wedge.
Studios run on a handful of booking platforms. We plug into the platforms, not 100 studios one by one.
~165 [solidcore] US studios. ~89 Barry's globally. 4 in Austin. Plus Pvolve. Solidcore targets 250 US by 2028; Barry's targets 200 globally by 2030.
One platform partnership for technical access — then each chain's corporate office activates its full network with a single internal switch. Solidcore corporate “yes” = every Solidcore in the country online.
The default for independent studios. Free developer sandbox means we can build the live integration today. 40+ Austin studios on Mindbody alone.
Modern self-serve APIs for newer studios — incremental coverage with minimal onboarding.
Two corporate “yes”es — Solidcore + Barry's — puts ~230 US locations on SoFit in a week. National coverage with two emails, not 230 separate integrations.
Built on a normalized model so every platform plugs in behind one interface — the standard architecture for spanning multiple booking systems.
SoFit is a personal project, not a startup. I built it because I wanted it to exist for myself. Free for members, free for studios today — if there’s real usage, I’ll think about what monetization could look like later. No promises either way.
Free. No subscription, no per-class fee. You pay the studio at the studio’s normal rate — card on Stripe, SoFit never touches it.
Free. Charges land in their bank at full drop-in rate, daily payouts via Stripe Connect. SoFit takes $0 from any transaction.
$0 from anyone. Personal project. No marketplace cut, no lead-gen fee, no subscription tier. Just a thing I’m building because I wished it existed.
I built it for myself first. I was tired of opening eight different apps to plan a workout, googling whether a class would hurt my back, and having to re-explain my injuries to every new instructor. SoFit fixes that. If people end up actually using it, I’ll figure out monetization down the line — for now, it’s free for everyone.
Own one micro-market, then expand. Studios first, members follow.
Dominate one dense micro-market; prove booking volume & retention with real members.
Mariana Tek + Mindbody turn the prototype into live, city-wide inventory.
Solidcore, Barry's, the premium boutiques — one partnership puts 200+ locations on SoFit overnight.
Every fitness city looks like Austin. Same platforms, same model, new map.
SoFit is the one your members are about to text. Be the studio it recommends. Or be the one it doesn’t.
Until every active member has an AI agent planning their week. ChatGPT hit 100M users in 60 days — members are already trained on chat. Fitness is just catching up.
Studios that join SoFit at the start get founding-partner placement, instructor briefs from day one, and shape the product instead of inheriting it.
The ones that wait will spend the next decade explaining why they’re not on the agent their members text every week. The math doesn’t get easier from there.
Austin launch · performance-based, $0 to join, your pricing kept
We're building the front door to fitness — the friendly companion that turns “I should work out” into a booked class, for everyone, in every city.
Join us early →We’re looking for early believers, advisors, and pilot studios in Austin.